Assignment: Heath & Heath, Made to Stick 253-284
These last few pages of Made to Stick outlines the main ideas of the book as a go-to reference guide for making ideas stick. This chapter not only includes the six principles of SUCCESs, but also many examples that were given throughout the book so that the reader can remember what exactly they refer to.
Simple. Unexpected. Concrete. Credible. Emotional. Stories. SUCCESs. Keeping these concepts in mind will help anyone make their ideas stick. Everyone has ideas and plans that they want to share. With this book, the chances of sharing successfully are much greater.
Wednesday, November 14, 2012
Sunday, November 4, 2012
Week Twelve
Assignment: Gillen 179-206
This week's reading came from Paul Gillen's Secrets of Social Media Marketing. Chapter 10: Basics of Social Media Content focuses on the overall objectives you should establish before even picking out a social media. In other words, do research on your audience and what you're planning to accomplish. For example, businesses that have Facebook know that the majority of their (potential) customers are on Facebook as well. These businesses can use this to their advantage and post coupons or events that will draw customers in.
This chapter also focuses on common sense "secrets" that will make a social media publishing successful in the long term. These secrets include staying "relentlessly focused" and "seeking feedback," which are vital to any marketing campaign. However, Gillin uses these ideas and explains them in a way that any new social media marketer could develop a successful campaign. Long term success is a common theme in this chapter and coincides with the secrets previously discussed. In order to achieve long term success online, you have to be patient, focused, and committed. No social media ever succeeded because people just left it alone and expected it to happen.
For example, you open up a restaurant. You don't just open it, never show up, and don't put any effort into it. No, you spend every hour of every day there, promoting your great food, figuring out what works and what doesn't, how to get people in, and what your specialty is. It may take a while, but if you are determined, you will be successful. It is the exact same way with social media marketing.
Overall, if you have a good product, then reputation and word-of-mouth will create your success. It takes a lot longer for an online campaign to reach someone than it does a TV commercial that plays on every channel 15 times a day. However, once there, if the content is good, people will return every time they get online.
This week's reading came from Paul Gillen's Secrets of Social Media Marketing. Chapter 10: Basics of Social Media Content focuses on the overall objectives you should establish before even picking out a social media. In other words, do research on your audience and what you're planning to accomplish. For example, businesses that have Facebook know that the majority of their (potential) customers are on Facebook as well. These businesses can use this to their advantage and post coupons or events that will draw customers in.
This chapter also focuses on common sense "secrets" that will make a social media publishing successful in the long term. These secrets include staying "relentlessly focused" and "seeking feedback," which are vital to any marketing campaign. However, Gillin uses these ideas and explains them in a way that any new social media marketer could develop a successful campaign. Long term success is a common theme in this chapter and coincides with the secrets previously discussed. In order to achieve long term success online, you have to be patient, focused, and committed. No social media ever succeeded because people just left it alone and expected it to happen.
For example, you open up a restaurant. You don't just open it, never show up, and don't put any effort into it. No, you spend every hour of every day there, promoting your great food, figuring out what works and what doesn't, how to get people in, and what your specialty is. It may take a while, but if you are determined, you will be successful. It is the exact same way with social media marketing.
Overall, if you have a good product, then reputation and word-of-mouth will create your success. It takes a lot longer for an online campaign to reach someone than it does a TV commercial that plays on every channel 15 times a day. However, once there, if the content is good, people will return every time they get online.
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