Assignment: Heath & Heath, Made to Stick 253-284
These last few pages of Made to Stick outlines the main ideas of the book as a go-to reference guide for making ideas stick. This chapter not only includes the six principles of SUCCESs, but also many examples that were given throughout the book so that the reader can remember what exactly they refer to.
Simple. Unexpected. Concrete. Credible. Emotional. Stories. SUCCESs. Keeping these concepts in mind will help anyone make their ideas stick. Everyone has ideas and plans that they want to share. With this book, the chances of sharing successfully are much greater.
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